Lots of people make videos - but not everyone makes videos that inspire their audience to action. While most production groups will start by asking what you want to communicate and how you want to say it, we've taken a radically different approach.
For nearly 20 years we've been refining our 3Ring Theory of storytelling which flips the traditional model of video communication by focusing first on an entirely different question - “Why”. Allowing the motivational drive of the audience to guide the “what” and “how” of your communication ensures that the videos we create are action oriented.
In other words, we're different because we focus on creating content by working from the inside out. When you start with the center ring you end up with video content that takes center stage.